The purpose of this E-guide is simple.  This E-guide will prepare and educate you in the auto finance business so you can save money on your next car purchase.  

Do you know that in the average car dealership, the finance department alone is a multi-million dollar a year business?  How do they make this money?  Money is made off customers like you.  Did you know that when you finance a car, the finance office can easily make anywhere from $1000 to $3000 from your marked-up loan?  That’s also after the dealership had already made a profit from selling you the car.  Keep in mind that a dealership’s finance department is only an additional income source for them.  They don’t need that money for their bottom line.  Wouldn’t you rather keep that cash for yourself?

I have worked as the finance/business manager at various dealerships and later became a finance director of a major dealership group.   I have trained finance managers to aggressively sell and capitalize (make money) on every customer.  The amount of money finance guys make off of the customer is directly linked to the customer’s knowledge of credit and of the finance process.  The more you know the less money the finance department can take from you!

This guide will arm you with secrets the dealerships don’t want you to know.  After reading this guide, you will learn all the tricks and tactics the dealers use.  I am going to share it all!  You will be the customer that the dealers fear the most . . . an educated customer.   This guide will give you step by step, easy to understand instructions, so you can come prepared and save money for you and your family.  This powerful e-guide will include such topics as: rates and credit rating, warranty costs, additional products, useful products and worthless products, and illegal practices that some finance guys may try on you.